Competition is only a click away on the internet. Auctions boost market transparency, since buyers can compare suppliers‘ prices at a glance. Smart customers are increasingly using this buying option. 
How does the METRO Group run an Online Auction?
Transparency and comparability are imperative prerequisites for the success of online negotiations. Training, golden rules and standard forms prepare the buyer for the reverse auction. As with all business-related transactions and internet encounters, bid invitations on the virtual marketplace also have defined rules and special netiquette (code of conduct).
