Competition is only a click away on the internet. Auctions boost market transparency, since buyers can compare suppliers‘ prices at a glance. Smart customers are increasingly using this buying option. 
What are the Advantages of Online Negotiations?
Online negotiations allow METRO Group to significantly reduce the numerous rounds of negotiations with their suppliers and therefore increase the efficiency of purchasing.
Strengthened Buyers
Online negotiations strengthen the position of buyers, since his or her strategic know-how and market knowledge are needed. The buyer decides which suppliers to invite to the auction and defines the strategic objectives and the tactical procedures that will be used for particular auctions. He or she alone determines the framework for the bid invitations.
Transparency instead of Poker
Online negotiations also provide advantages to suppliers. They increases the transparency of retailers decision-making processes. It is easier for Key Account Managers, representing a manufacturer of consumer and durable goods, to understand why he or she has received a bid acceptance and why not.
