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Category Management (CM)
Category management pools all items carried by a sales division into so-called categories which are tuned to customer needs. The idea is to increase customer loyalty and consequently boost revenues and earnings.
Introduction
Details
Introduction
Management Summary Category Management (CM)
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Category Management – Product Range Optimization According to Customer Demand
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Which Roles do Categories Play?
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What are the Advantages of Category Management?
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Details
What does a Category Manager do?
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How does Metro Group use Category Management?
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Category management pools all items carried by a sales division into so-called categories which are tuned to customer needs. The idea is to increase customer loyalty and consequently boost revenues and earnings. 
