METRO Group offers its suppliers an extensive range of software applications within the scope of its Efficient Consumer Response Strategy (ECR). The objective is to intensify cooperation between retailers and manufacturers and optimize shared processes. A prime example for this approach can be found in the fields of category management, data warehouse applications and innovative software modules such as the private label management tool OBM (Own Brand Management).

Until now these programs have been coexisting independently from each other. Each application had its own address and required users to log on separately. The supplier portal Metro Link is pooling these applications: the online platform provides METRO Group partners with all required information – at the click of a mouse button.

In the long-run close cooperation between retailers and consumer goods manufacturers creates efficient processes and satisfied customers. This is to the benefit of all involved parties. Metro Link is easy to use and provides extensive information and numerous programs - all from one single source. The portal makes it easier for users to regularly work with collaborative applications and contribute to optimizing cooperation in day-to-day business.

A password-protected premium offer in the supplier portal is only available to registered suppliers. Here suppliers can find information published exclusively for retailing partners of the METRO Group.